Our team

Rob Ashall

The George Harrison of Alpaca, Rob is the quiet genius who makes the operation tick. A corporate lawyer by training, Rob is responsible for innovating Alpaca’ superlative client service, using new technology and ideas to join the dots and turn convention on its head.   

With a background working with some of the most prolific regional entrepreneurs, Rob developed a passion for finding the right commercial solution for his client’s needs, regardless of traditional ‘labels’. 

Rob is determined to prove that it is possible to build a different kind of professional business, and consistently pushing the boundaries of what can be achieved by enabling exceptional individuals to have some autonomy, flexibility and fun. A bit like a human Rubiks cube, Rob can sometimes be infuriatingly inscrutable, a real asset in a negotiation but a bit tricky when you’re trying to figure out where to have lunch.

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